By hearing the “Innovation” word, we may think about the firsts humans have done. However, with a deeper perspective, we realize that innovation occurs through a new approach to existing trends. This new perspective leads to the presentation of an innovative definition aimed at offering solutions and a different method for improving the performance of a process. This process could be creating artwork, writing a book, achieving a new sports record, or establishing an industrial unit.

Innovation and new thought were the main factors of POOLADSIM’s emergence. In the last days of the year 1400 in the Iranian calendar, we decided to offer a new definition for the production of industrial round bars in the country, relying on collaborative thinking and the experiences gained from several years of activity in the steel industry market.

The final result of this decision and collaboration was the joint venture and the establishment of POOLAD SIM Gostaran Khavar Wire Industries (Sanaye Maftooli Poolad Sim Gostaran Khavar) with the brand name POOLAD SIM in the 1400 year. completing the steel supply chain in the downstream industries, and also meeting the country’s need for precisely dimensioned steel round bars are the main aims and missions of Poolad Sim.